I call the chinese TiNi coating "yellow butter". The budget index kits are great for filling gaps or keeping in a pickup truck toolbox. They can amazingly drill several holes each. They are either buttery soft, or overcooked and brittle, because if the metal for a given drill was heat treated just right, it would have had a name brand laser etched into it and would go in a different bin than the ones going to Harbor Freight. That's low-cost third world manufacturing for you. As long as you know what you are buying (I need this bit range for a wood project, or to drill extractor bores with it) and not duped into thinking it's the last drill bit purchase you'll ever need to make, then it's all good. Expecting to spend so much less and get the same performance (that's a box of drill bits, this is a box of drill bits, what's the difference?) is where people get peeved.