Bob,
Welcome to the "friendly machinist group".
You need to look at the tag on your machine and determine what the Jet stock number is for your machine. The GH1340A does not tell the whole story. The stock number will also lead you to the manuals for your machine on the Jet Tools web site if they have it posted.
I have also recently adopted two Jet GH-1340A lathes discussed in the following two post:
http://www.hobby-machinist.com/threads/questions-about-a-jet-lathe-gh-1340a.38860/
http://www.hobby-machinist.com/threads/jet-gh-1340a-lathe-stock-no-132150-an-unplanned-project-adventure.42491/
My GH-1340A lathes are Jet stock # 321350 and I have attached a photo of mine below. The manuals for this version are M-321350 (operator) and M-321350-1 (parts).
View attachment 122308
The link to a manual that Steve posted above is for the later model. You will notice that there is a ledge in the head stock control area on the newer one.
The manuals for mine are not on the Jet web site but I have hard copy and will try and get them scanned if these are the ones that you need. Just let me know and I will get them to as soon as possible. It might take a little longer than normal as I have eye surgery later this week.
The answer to your question according to my manual: "Power is connected properly when pulling up on the forward-reverse lever causes the spindle to rotate counter-clockwise as viewed from the tail stock."
Good luck with your new toy and be aware that this hobby is an illness and you will have to continue feeding the habit with more tools.
Benny
The Orphanage Never Closes