By the way Derf. I vaguely remember.... once again.... VAGUELY remember , but I seem to recall that at one point one of my gasoline dispensers at my gas station had a pump inop. Finally realized the motor was spinning backwards. I want to say I actually just reversed the wires. If not that, I know it wasn’t a complicated fix. Not like I had to remove it from dispenser nor disassemble the motor. I don’t even think I removed the rear bearing housing. It was a simple wiring issue. But.... like I say.... I remember having the motor spinning backwards but this was 25 years ago and I forget the exact fix. BUT I KNOW IT WAS EASY EASY EASY FIX TO REVERSE DIRECTION OF THE MOTOR.
in fact, kind of remember it happened more than once. These were identical looking motors like yours with the 120/240 v selector switch.