I can't tell from your pictures but in normal use the BP can go in both directions in both open spindle and back gear. My BP has a HIGH/LOW RANGE power switch on the LH side of the head. Normally this is left in the OFF center position. Flip it up to HIGH RANGE with the head in open spindle (high gear) and the spindle turns clockwise. Flip it to LOW RANGE with the head in open spindle and it turns CCW. It's bass-ackwards when in back gear (low gear). Flip to LOW RANGE while in back gear to turn CW, HIGH RANGE to go CCW.
In summary, match the RANGE to your spindle gearing for CW, mismatch for CCW. I use the LOW RANGE all of the time for power tapping. Turn on the BP (in LOW RANGE), advance the quill until the tap engages, flip the power off to stop the mill, and flip the power back on to HIGH RANGE to retract the tap.
By the way, there are a couple of unique things on my BP. The previous owner made a bell crank for flipping the power switch. The knob is mounted by the kick-out mechanism. Lots more convenient than the high-mounted switch. The toggle switch mounted just above the boring feed rate knob is the ON/OFF switch for a spindle light.
Also, my BP is powered by a static phase converter. The previous owner mounted the converter above the Anilam controller and used a DPDT lamp switch to power up/down the converter. In use, the mill's normal power switch is left in the HIGH/LOW RANGE and the mill is powered on/off with the toggle switch. As cheesy as it looks, it works well for me. I don't understand the electrical side of it, but if I leave the phase converter on and use the normal switch for ON/OFF, the phase converter buzzes with the normal power switch off. I suspect the relay in the static converter is cycling at 60 Hz. I've read others having the same condition with their converters. As usual, more than you wanted to know!
Bruce