- Joined
- Oct 31, 2014
- Messages
- 444
Yes, it is a bit hard to understand their continuing eBay presence with better than website or catalog prices - plus the hit from eBay fees.
I am guessing they get a lot of exposure and sell a lot of product through eBay and the tradeoff is worth it. It is much easier to comparison shop on eBay and that could send them a lot more business than trying to figure out how to reach their target market cost effectively. That's the biggest challenge nowadays unless you have unlimited advertising dollars to throw at something.
I am surprised they don't harvest the email addresses from their eBay sales and market directly to their new found customers with eBay prices and bypass the eBay fees - but there must be a reason, they're not stupid.
That said I've been happy with all my Shars purchases on eBay and encourage them to stay right there with their current price points.
YMMV and all that,
Stu
I am guessing they get a lot of exposure and sell a lot of product through eBay and the tradeoff is worth it. It is much easier to comparison shop on eBay and that could send them a lot more business than trying to figure out how to reach their target market cost effectively. That's the biggest challenge nowadays unless you have unlimited advertising dollars to throw at something.
I am surprised they don't harvest the email addresses from their eBay sales and market directly to their new found customers with eBay prices and bypass the eBay fees - but there must be a reason, they're not stupid.
That said I've been happy with all my Shars purchases on eBay and encourage them to stay right there with their current price points.
YMMV and all that,
Stu